Culturematic

About the Author

Trained as an anthropologist at the University of Chicago, Grant McCracken has studied American culture and business for twenty-five years. He has been featured on the Oprah Winfrey Show and has worked for many corporate clients, including Coca-Cola, Intel, IBM, IKEA, Chrysler, Nike, and Kimberly-Clark. He started the Institute of Contemporary Culture at the Royal Ontario Museum and has taught anthropology at the University of Cambridge, ethnography at MIT, and marketing at the Harvard Business School. He is the author of several books, most recently, Chief Culture Officer.