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The Corporate Culturematic
Sometimes the path to cultural innovation is not through a little Culturematic. Sometimes it’s from a more formal, systematic search. Now we are looking for a blue ocean, a white space, or a disruptive innovation.1 These are new markets or old markets transformed. What will we call the blue-ocean-white-space-disruptive-innovation? BOWSDI is the acronym, and that’s too horrible to contemplate. I prefer Culturematic.
The Culturematic is three things for the organization. First, it is a way to escape shrinking margins and commodification. Mature markets attract competition, and competition sends prices downward. (For example, IBM sold the ThinkPad brand to Lenovo because offshore players were flattening margins and ...
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