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Twenty Culturematics
Culturematics come in all shapes and sizes. They have popped up online, on TV, and in the real world. They have changed the way we think about marketing, sports, advertising, and food. We might think of the Culturematic as an all-purpose innovation engine.
Viva Rube Goldberg
Seen a Rube Goldberg contraption lately? Rube Goldberg was an engineer, an inventor, and a prolific cartoonist active in the 1920s, 1930s, and 1940s.1 He created wonderful devices in which household objects took turns being cause and effect: a mallet hits a ball, which rolls down a plank, which tips a can of paint, which drips into a pan, which … In most cases, a mouse ends up getting a bit of cheese. These intricate cartoons made Rube a minor celebrity. ...
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