Chapter 18Culture and Performance: Proof Positive That Culture Is More than Connected to Performance—It Drives Performance
Culture eats strategy for breakfast.
—PETER DRUCKER
What’s Been Said aboutCulture and Performance
TELUS
Darren Entwistle, president and CEO of TELUS (one of Canada’s 10 Most Admired Corporate Cultures of 2009):
The reason we were so enthusiastic, from emotional to academic, in our embracing of culture is because we saw a significantly sustainable competitive advantage that we could engineer over the competition. The competition can try and copy some of our strategy, they could copy some of our HR performance techniques, they could try to emulate our marketing from a brand perspective, but what they couldn’t do was replicate ...
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