Chapter 5The Culture Conversation: Why the Best Organizations Are Great at Articulating Their Culture
The single biggest problem in communicationis the illusion that it has taken place.
—GEORGE BERNARD SHAW
ONCE A WEEK, Michael McCain, president and CEO of Maple Leaf Foods, sends his weekly e-mail to each of the organization’s 21,000 employees. These notes are essentially a candid review of McCain’s weekly experiences and impressions: he talks about the company’s activities, about success stories, and about other industry-related bits of news.1 The main point of these notes, however, is that the examples he gives and the stories he talks about are meant to reinforce the values of the organization. It’s a popular read, and it often results in ...
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