Introduction
We believe that all great teams have similar characteristics and traits. Six traits are non‐negotiable for a winning organization to operate at a high level (see Figure I.1). Cultivate is designed to be the go‐to guide for employees and employers who want to build a high‐performing corporate team or be part of one. Impact players who work together harmoniously make up the core of successful, elite teams.
It sounds simple, yet many organizations struggle with it. This book offers readers a practical, applicable guide to recruiting, developing, and retaining qualified employees to build powerhouse organizations through the eyes of relatable characters in our story.
When you meet Alex and shake his hand, you may do a double‐take. You may see a reflection of yourself. Alex started with one store, probably like you, and grew it into a much larger company. Early on Alex spent his weekends working and nurturing his company, but now his weekends are spent on his family. Alex loves people. They're the most critical thing in the world to him. He made the company office feel like a home‐away‐from‐home for the enjoyment of his teammates—his work family. Alex loves face‐to‐face meetings, believing it helps his team stay connected. Alex is in the people business.
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