Nurturing: What to Do When Clients Are Not Ready to Buy
Cross-selling is about turning your part-time clients into 100 percent full-time ones, to build a great career and lifestyle. There are occasions when clients are not able to purchase from you; this could be for several reasons, including timing. In these instances, clients need to be nurtured along.
After completing this chapter, you will know how to:
• Create client service plans
• Develop a 100 percent full-time client program
• Educate your clients
• Turn your client base into a proprietary marketing tool
Create Client Service Plans
With the day-to-day demands of running and building your business it’s very easy to have several clients that are transactional. They are loyal, ...
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