Mastering Best Sales Practices
Top performers understand that they are in the sales and marketing business, and their number one objective is to sell products, services, and solutions. Therefore, building a good clientele is essential. In other words, you can’t cross-sell unless you have some clients to sell to.
After completing this chapter, you will understand how to:
• Use the best practices required to build a great clientele
• Apply the 95/5 Rule
• Assess your personal and business capabilities
• Establish and prioritize your areas for development
Best Practices of Top Professionals
Top performers constantly enhance their sales and marketing capabilities. This enables them to serve the needs of their clients more effectively. ...
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