Developing Your Strategic Profile: Understanding the Dynamics Shaping Your Business
To cross-sell effectively you need to understand the dynamics shaping your business. Clients come and go; sometimes this occurs suddenly and dramatically, changing the strategic direction of your business. It’s important, therefore, that you continually monitor the state of your business, so as to maximize your competitive advantage.
In this chapter we focus on developing your growth story. You can waste a lot of time, energy, and resources unless you have a good handle on these basic principles. After completing this chapter you will know how to:
• Determine your strategic profile
• Identify the overall direction of your business
• Track and monitor ...
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