APPENDIX B

Why You Need More Than Just Revenue Goals

It’s easy to get caught up in the day-to-day running of your business, particularly during the times you’re experiencing high volume, and major transactions. Most professionals understand and appreciate the importance of goal setting and planning. Unfortunately, many interpret this as little more than reviewing the previous year’s results, and projecting forward into the next year.

Some firms might surpass their previous results, but still have declining profitability and little to no improvement in long-term value. Top performers understand that in order to produce superior growth results—and do it consistently—they need to implement a variety of tactics during the year.

As you establish and/or ...

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