1Introduction and Overview
International management involves considerable cultural and societal challenges, and this book aims to highlight and analyze the principal issues arising therefrom. The development of international activities requires the interaction of individuals and groups with diverse cultural, religious, ethnic and social characteristics in different institutional contexts. Therefore, the development of international activities will be susceptible to misunderstandings, to incomprehension between these individuals and groups and to rejection by collaborators, consumers or other local actors; it will also be susceptible to judicial sanctions for the non-respect of incorrectly identified or misunderstood ...
