C H A P T E R 7
Maintaining and Evolving CRM
The previous chapters of this book provided the information you will need to successfully plan and launch your CRM program. In the long term, it is the continued maintenance and evolution, or stewardship, of CRM that will allow you to view your investment as worthwhile.
The goal of this chapter is to provide you with the necessary information to continue to evolve your CRM program following the initial deployment. Although we will talk about ongoing maintenance being paramount to long-term success, it is actually a combination of maintenance and the continued growth and progression of CRM that will allow you to clearly see success. The initial phase of a CRM implementation may go well, but without ...
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