Chapter 6
A moment’s pause
Before moving into action on creativity, it is worth taking a moment to step back and check your position. This chapter provides an opportunity to clarify understanding and make sure that you are starting from where you think you are.
Dos and don’ts
Creativity is not an area where you are working in certainties. If the outcomes of a problem were certain, there would be no need for a creative solution, you would just go ahead and do it. However, it is quite possible to collect together some dos and don’ts of effective innovation.
When developing a culture of creativity
| Do | Don’t |
| Sell the benefits of creativity | Force creativity as yet another formal process |
| Develop and tutor staff | Command and control staff |
| Imbue principles ... |
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