Your creativity is your life; there is no such thing as work/life balance when you choose a creative career. If you are pursuing work that you love, there is no way to turn off your desire to keep going. We started with the phrase “follow your passion, fall off a cliff.” I hope it’s evident that you can create a business you love, but only if you walk with your eyes open.
We’ve covered taking a hard look at your structure, marketing, pricing, operations, communication, and working strategies. Now it’s time to take a look at what runs underneath it all. Without realizing, you may begin to dread your work, to resent your clients, and even envy people who have stable jobs. The ...
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