8 Creativity Is Not Enough
The WICS Model of Leadership
Introduction
On January 30, 1933, Adolph Hitler became the new chancellor of Germany. Some people dreaded the thought of such a man in charge of one of the most powerful countries in the world; other people welcomed the fresh ideas he would bring to leadership. In terms of the standard definition of creativity (Runco & Jaeger, 2012), they saw Hitler as both an original and effective thinker. Some people—not just Germans—became disillusioned. Others, however, continued to believe that Hitler was both original (certainly no one had planned a mass genocide on such a scale before) and effective (he carried out the genocide with astonishing effectiveness), despite his total ...
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