Section 1: Getting Started with CRM Analytics

This section will help you have a clear understanding of what CRMA is and what it is used for, and how to identify suitable business use cases. You will successfully implement and configure CRMA in preparation for the learning and development that follows.

This section comprises the following chapters:

  • Chapter 1, What Is CRM Analytics and Where Can You Use It?
  • Chapter 2, Developing Your First OOTB Analytics App in CRMA

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