Creating a Data-Driven Organization

Table of contents

1. Preface
   1. Summary
   2. Who Should Read This Book?
   3. Chapter Organization
   4. Conventions Used in This Book
   5. Safari® Books Online
   6. How to Contact Us
   7. Acknowledgments
2. 1. What Do We Mean by Data-Driven?
   1. Data Collection
   2. Data Access
   3. Reporting
   4. Alerting
   5. From Reporting and Alerting to Analysis
   6. Hallmarks of Data-Drivenness
   7. Analytics Maturity
   8. Overview
3. 2. Data Quality
   1. Facets of Data Quality
   2. Dirty Data
      1. Data Generation
      2. Data Entry
      3. Missing Data
      4. Duplicates
      5. Truncated Data
      6. Units
      7. Default Values
   3. Data Provenance
   4. Data Quality Is a Shared Responsibility
4. 3. Data Collection
   1. Collect All the Things
   2. Prioritizing Data Sources
   3. Connecting the Dots
   4. Data Collection
   5. Purchasing Data
      1. How Much Is a Dataset Worth?
   6. Data Retention
5. 4. The Analyst Organization
   1. Types of Analysts
      1. Data Analyst
      2. Data Engineers and Analytics Engineers
      3. Business Analysts
      4. Data Scientists
      5. Statisticians
      6. Quants
      7. Accountants and Financial Analysts
      8. Data Visualization Specialists
   2. Analytics Is a Team Sport
   3. Skills and Qualities
   4. Just One More Tool
      1. Exploratory Data Analysis and Statistical Modeling
      2. Database Queries
      3. File Inspection and Manipulation
      4. Analytics-org Structure
6. 5. Data Analysis
   1. What Is Analysis?
   2. Types of Analysis
      1. Descriptive Analysis
      2. Exploratory Analysis
      3. Inferential Analysis
      4. Predictive Analysis
      5. Causal Analysis
7. 6. Metric Design
   1. Metric Design
      1. Simple
      2. Standardized
      3. Accurate
      4. Precise
      5. Relative Versus Absolute
      6. Robust
      7. Direct
   2. Key Performance Indicators
      1. KPI Examples
      2. How Many KPIs?
      3. KPI Definitions and Targets
8. 7. Storytelling with Data
   1. Storytelling
   2. First Steps
      1. What Are You Trying to Achieve?
      2. Who Is Your Audience?
      3. What’s Your Medium?
   3. Sell, Sell, Sell!
   4. Data Visualization
      1. Choosing a Chart
      2. Designing Elements of the Chart
   5. Delivery
      1. Infographics
      2. Dashboards
   6. Summary
9. 8. A/B Testing
   1. Why A/B Test?
   2. How To: Best Practices in A/B Testing
      1. Before the Experiment
      2. Running the Experiment
   3. Other Approaches
      1. Multivariate Testing
      2. Bayesian Bandits
   4. Cultural Implications
10. 9. Decision Making
    1. How Are Decisions Made?
       1. Data-Driven, -Informed, or -Influenced?
    2. What Makes Decision Making Hard?
       1. Data
       2. Culture
       3. The Cognitive Barriers
       4. Where Does Intuition Work?
    3. Solutions
       1. Motivation
       2. Ability
       3. Triggers
    4. Conclusion
11. 10. Data-Driven Culture
    1. Open, Trusting Culture
    2. Broad Data Literacy
    3. Goals-First Culture
    4. Inquisitive, Questioning Culture
    5. Iterative, Learning Culture
    6. Anti-HiPPO Culture
    7. Data Leadership
12. 11. The Data-Driven C-Suite
    1. Chief Data Officer
       1. CDO Role
       2. Secrets of Success
       3. Future of the CDO Role
    2. Chief Analytics Officer
    3. Conclusion
13. 12. Privacy, Ethics, and Risk
    1. Respect Privacy
       1. Inadvertent Leakage
    2. Practice Empathy 
       1. Provide Choice
    3. Data Quality
    4. Security
    5. Enforcement
    6. Conclusions
14. 13. Conclusion
15. Further Reading
    1. Analytics Organizations
    2. Data Analysis & Data Science
    3. Decision Making
    4. Data Visualization
    5. A/B Testing
16. A. On the Unreasonable Effectiveness of Data: Why Is More Data Better?
    1. Nearest Neighbor Type Problems
    2. Relative Frequency Problems
    3. Estimating Univariate Distribution Problems
    4. Multivariate Problems
17. B. Vision Statement
    1. Value
    2. Activation
18. Index