CHAPTER 34

Estimating Economic Income

INTRODUCTION

Management and entrepreneurs are by their nature generally optimistic. Otherwise they would not be leading businesses. This optimistic tendency can easily lead to optimistic projecting. For example, in a 2007 survey of executives, approximately 50% of the respondents indicated that their sales and cost projections were “too optimistic.”1 According to the same survey, corporate-level respondents indicated that 17% of the capital invested by their companies went toward underperforming investments that should be terminated and that 16% of their investments should not have been financed in the first place. Business unit heads and frontline manager respondents indicated that 21% of the investments should not have been approved and that another 21% should be terminated.

Changes in cash flow expectations ...

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