Corporate Video Production, 2nd Edition

3Video project proposals

Introduction

Whether you are a staff video producer or an independent freelancer, you probably will need to write proposals to get productions approved and funded. In this chapter I focus on project proposals and show you some examples of written proposals. Budgets are covered in detail in Chapter 4.

When a department wants to produce a video, they contact you. Your role is to flesh out the details of the video so you can estimate the amount of time needed to complete the process. They may not have thought through the details, and most likely they have not visualized the project scene by scene.

In my experience, many clients describe their idea for a video as if it were only a written document. They give little thought ...