Corporate Video Production, 2nd Edition

20Mobile Video Production and Delivery: Smartphones, Tablets, Drones, and Microcameras

Introduction

Since the first edition of this book, the dominant landscape of corporate video production appears to have changed from studio production managed by crews of specialized technicians to non-technical employees swiftly making short videos to post on their companies’ YouTube channels.

This shift from box cameras on tripods to pocket cams was influenced by Flip cameras and Kodak’s Zi series of tiny cams. When Cisco’s president John Chalmers stepped outside of a conference to speak to the company’s employees around the world via his Flip cam, the medium was the message: “You don’t need scripts, studios, or a six-week lead time to produce enterprise ...