Corporate Video Production, 2nd Edition

14Technical Considerations

Introduction

Corporate video departments use a wide range of cameras, from smartphones and GoPros, to “prosumer” and full-frame camcorders, to DSLRs and broadcast-quality 4K cameras. Managers who want to send quick videos to their teams don’t need to schedule a shoot with the video department; they can just look into the lenses of their smartphones or camcorders and record their messages. At the other end of the spectrum, departments that wish to produce major presentations that will be projected onto large screens will benefit from the cinema-quality resolution of 4K cameras with interchangeable lenses.

Most corporate productions use equipment that falls between these two extremes. While HD broadcast cameras with ...