Book description
Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.
Table of contents
- Cover
- Corporate Video Production
- Full Title
- Copyright
- Contents
- Dedication
- About the Author
- Acknowledgments
- Introduction
-
Chapter 1 Case Studies
- Introduction
- Corporate Social Responsibility—Google Heroes
- Hamburger University and Sustainability at McDonald's
- Consulting Firm Booz Allen Hamilton
- Scripted Videos with Professional Talent at World Savings
- Finding and Directing Talent
- Evaluation Mechanisms
- New Employee Orientation Video
- A Consumer Products Manufacturer
- Setting Up an In-House Video Service
- Using Outside Services
- Scriptwriting
- Chargeback
- Social Media and User-Generated Video
- Shared Content at Safeway
- Movie Production and IMAG Display at Berkshire Hathaway
-
Chapter 2 Marketing Yourself as a Producer
- Introduction
- A Personal Message from an Independent Video Producer
- Getting Started and Getting Business
- Volunteer for Nonprofits
- Your Business Plan
- Writing the Video Production Proposal
- Requests for Proposals and Requests for Qualifications
- Business Accounting, Licenses, and Taxes
- Business Insurance
- Hiring Help
- Business Formations
- Chapter 3 Video Project Proposals
- Chapter 4 Budgeting the Corporate Video Production
- Chapter 5 The Role of the Producer in Corporate Video
- Chapter 6 Directing Corporate Videos
- Chapter 7 Production Coordination
- Chapter 8 Corporate Scriptwriting
- Chapter 9 Legal Considerations
- Chapter 10 Talent: Working with Talent, Coaching the Executive, and Appearing On-Camera Yourself
- Chapter 11 Location Shooting
- Chapter 12 The Interview Format
- Chapter 13 Aesthetic Considerations
-
Chapter 14 Shooting and Editing for the Enterprise: Technical Considerations
- Introduction
- Enterprise-Grade Cameras
- Lenses
- Camera Support
- Exposure Metering
- 2K and 4K Cameras
- Mobile Studios
- Teleprompters
- Audio and Lighting Considerations for the Enterprise
- Postproduction for the Enterprise
- Compression
- Storage Solutions
- Redundant Array of Independent Disks
- Hardware Acceleration
- High-Definition Editing Formats
- Electronic Filters–Softening the Skin
- Compositing and Effects
- Multiple-Camera Editing
- 2K and 4K Editing
-
Chapter 15 Corporate Video Training
- Introduction
- Cost Justification for Training Video
- Video as a Consistent and Repeatable Training Medium
- Video as an Engaging and Exciting Medium
- Call Center Training
- Safety Training
- Product Training for Retail Customers
- New Employee Orientation
- Media Training
- Presentation and Speech Training
- In-House Video Repurposed for External Distribution
- When Video Is Not Effective
- Instructional Design
- Chapter 16 Marketing and Social Media
- Chapter 17 Corporate Events: Filming Conferences and Meetings
- Chapter 18 Nonprofit Organizations
- Chapter 19 Video Distribution: Live Streaming, Video on Demand, and Videoconferencing
- Appendix
- Production Stills
- Glossary
- Bibliography
- Index
Product information
- Title: Corporate Video Production
- Author(s):
- Release date: January 2013
- Publisher(s): Focal Press
- ISBN: 9781136041136
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