Strategic CSR Is Not an Option; It Is Business
In brief: Strategic CSR is a philosophy of management that infuses the firm. All business decisions have economic, social, moral, and ethical dimensions. As such, all firms do strategic CSR, whether they realize it or not; it is just that some firms do it better than others.
As demonstrated by Principle 8, fundamental change on a massive scale (and quickly) is necessary if we are to make our economic system more sustainable. Strategic CSR provides an actionable solution to this problem, but only if the scope and scale of this managing philosophy are properly understood. Strategic CSR is not a peripheral activity; it is central to everything the firm does.
Not Philanthropy, but Core ...
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