Corporate Media Production, 2nd Edition

Preface and Acknowledgments

In 1998 and 1999, when the first edition of Corporate Media Production was being written, the corporate video field was in the midst of a major transition. Processes and equipment that had been used for nearly a half cen- tury were quickly becoming outdated. Video switchers, audio mixers, cameras, videotape formats, and most of all, editing and delivery systems were all taking on new forms. The growing buzzword was “digital.”

Because of this transition, I felt Corporate Media Production should reflect both sides of the technology continuum. It seemed appropriate to prepare students for both the analog and digital worlds of video pro- duction. This meant explaining, for example, both the traditional ...