Innovation and Creativity
Innovation and creativity are vital elements of corporate entrepreneurship. Creativity is the basis for the development of innovative business concepts. It is the application of an individual’s ability to discover and develop new ideas, processes, or concepts in novel ways. The resulting innovation indicates the presence or absence of entrepreneurship in an organization. Innovation is a key ingredient in the entrepreneurial process, putting into practice new ideas, a central characteristic of the entrepreneurial endeavor. Innovation harnesses the creative energy and develops those ideas into realistic products, processes, or services. The corporate entrepreneur must be highly creative in moving a concept from idea generation ...
Get Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
