7.
The Imovation Challenge
The starting point for this book is that imitation is as important to businesses as innovation and that a systematic, strategic approach to imitation is vital to the ability to engage in focused, effective innovation. In the previous chapters you’ve learned that imitation is critical to the survival, evolution, and well-being of all species and that it is even more potent in the hands of those possessing higher cognitive capacity. You have seen that imitation is behind much of the progress of human civilization and that without it, societies, innovative as they are, are doomed to fall behind.
I have also asserted that economic life is not fundamentally different from the biological and social worlds in that imitation ...
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