Convergent Journalism: An Introduction, 2nd Edition

Contents

Acknowledgments

1 Defining Convergence

Vincent F. Filak, Associate Professor, University of Wisconsin Oshkosh

Introduction

Convergence Defined

Convergence in Education

Why Convergence Matters

Ever-increasing media usage

Audience demands

Time is of the essence

Self-interest

How to “Do” Convergence

The consumer comes first

Right tool, right job

Tell stories

Final Thoughts

2 Writing Across Platforms

Glenn Hubbard, Assistant Professor, East Carolina University

Introduction

What Are You Trying To Say? Well, Write That

Write for Someone Other Than Yourself

But There Are Some Differences ... Sort Of

Writing Guidelines

Sentences, words and phrasing

Verb tense

Style

Stylebooks

Attribution

Punctuation

Numbers

Quotes/soundbites

Story form and length ...