About the editors
Shumaila Yousafzai is Associate Professor (Reader) at the Cardiff Business School, Cardiff University, UK where she teaches entrepreneurship, marketing and consumer behaviour. After her undergraduate studies in Physics and Mathematics (University of Balochistan), and an MSc in Electronic Commerce (Coventry University, UK), she finished her PG Diploma in Research Methods from Cardiff University. Shumaila received her doctoral degree in 2005 from Cardiff University. In her research, Shumaila focuses mainly on topics linked to contextual embeddedness of entrepreneurship, firm performance, institutional theory and entrepreneurial orientation. She has published articles in various international journals, such as Entrepreneurship ...
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