Part I
Getting Started with Content Marketing Strategies
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In this part …
Find out about the Five Cs process that will help you develop a successful content marketing strategy.
Learn how your business model and brand is perceived by your ideal customers.
See why getting attention is critical to building a large fan base on social platforms.
You need buy-in from all parts of the organization for your content marketing project. I show you how to get it.
Putting your content marketing plan together requires that you collect the information that will persuade your stakeholders. See how to present the data that will get buy-in from your audience.
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