Book description
Drive your content marketing campaign toward successBlogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.
Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.
- Analyze customer data to better understand your target audience's journey
- Leverage social platforms, such as Facebook and Twitter, to develop channel promotions
- Create and curate intelligent, engaging content that leads to action
- Build upon your previous success with closed-loop analysis
Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Table of contents
-
- Cover
- Foreword
- Introduction
- Part I: Getting Started with Content Marketing Strategies
- Part II: Uncovering the Customer Experience
-
Part III: Creating Actionable Content
- Chapter 10: Examining Your Content Plan
-
Chapter 11: Exploring Content Types
- Dipping into Content Categories
- Working with Original Short- and Long-Form Content
- Using Curation
- Making Use of User-Generated Content
- Repurposing Content to Add Value
- Viewing Aggregated Visual Content
- Dealing with Live Video Content
- Extending Business News
- Offering Online Courses
- Managing Content Formats
- Chapter 12: Storytelling for Content Marketers
- Chapter 13: Creating Processes and Systems for Your Content
- Part IV: Developing Channel Promotions
- Part V: Using Check-Back Analysis
- Part VI: The Part of Tens
- About the Author
- Cheat Sheet
- Advertisement Page
- Connect with Dummies
- End User License Agreement
Product information
- Title: Content Marketing Strategies For Dummies
- Author(s):
- Release date: January 2016
- Publisher(s): For Dummies
- ISBN: 9781119154549
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