Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Chapter Eight

What You'll Talk About

Deciding on the Core Topics You Want to Be Known For

This chapter is about…

• Identifying and creating content on the topics you want to be known for
• Categorizing those topics into evergreens, perennials, and annual color
• Combining what you want to talk about with what your participants, supporters, and participants want

Back in Chapter 5, I talked about your trail name, or the personality you would become known for along the trail. The topics that you talk most about go hand in hand with that personality.

For some nonprofits, mapping out the big picture communications timeline is enough. But if you are going to take full advantage of all that content marketing has to offer to you, then you need to create ...