Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Preface

I wrote my first book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, because there wasn't a good handbook or survival guide for nonprofit communications directors, especially at smaller organizations. I also knew many nonprofit executive directors doing it all on their own, and I wanted to create something for them too.

My intent in this second book is not to update The Nonprofit Marketing Guide but to advance the conversation about what it means to be a good communications director today and how to use one of the biggest marketing trends—content marketing—specifically in the nonprofit sector.

If you are new to nonprofit marketing or work for a very small organization, I suggest you start ...