Chapter 1
Beginning with the End in Mind
Goals allow you to control the direction of change in your favor.
I went through a fairly long period of not feeling successful, though in hindsight it’s more accurate to say that I didn’t really know what success was.
I graduated from Bowling Green State University (just south of Toledo, Ohio) with a degree in interpersonal communications. My major had been “undecided,” until the beginning of my junior year. The only reason I chose interpersonal communications is that it was the only degree I could pursue that would allow me to graduate on time.
As I came close to graduation, I felt like sports marketing was something I’d be good at. I was lucky enough to get an internship with the Cleveland ...
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