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8 Develop an Effective Sales and Marketing Plan

What’s Inside This Chapter

In this chapter, you’ll learn

To focus on critical marketing activities
To view marketing and selling as long-term investments
To create inexpensive and effective marketing and sales materials
How to stand out from your competitors.

Marketing Requires a Comprehensive Plan

Most consultants are happy with a few good clients, but that is not enough. Companies are acquired or go out of business, divisions move, and people change jobs. It used to be that ...

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