CHAPTER 3

Business Ethics

The Normative Perspective

Meaning

The philosopher: he alone knows how to live for himself. He is the one, in fact, who knows the fundamental thing: how to live.

—Seneca

Normative ethical theories were posited to explain how you ought to interact with your context, whether that be the smaller subset business or the larger context of your life. They are necessarily philosophical in nature. These approaches, put forth by various philosophers, were describing how you should live your life. In modern times, we utilize these theories to explain how we ought to interact with the business system if we wish to have a more ideal experience. While other theories exist, the three covered in this section are the primary theories ...

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