NOTES
1. Merriam-Webster’s (online version), “social media.” Available at: www.merriam-webster.com/dictionary/social%20media, accessed May 29, 2012.
2. Frank Leistner, Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work (Hoboken, NJ: John Wiley & Sons, 2010), 183.
3. Ibid., Chapter 1.
4. See Carla O’Dell, presentation from KMWorld 2011 conference, November 2, 2011.
5. For more on “The Hub” see the case study on page 11.
6. It can be debated however if that trust is always justified, as there is a tendency to misuse the system. Websites that use evaluation often try to counter this by adding additional levels like “how useful did you find that comment/rating” or creating a rating of the rater system (like eBay).
7. There are some very good books on the nature of CoPs from Etienne Wenger, one of the fathers of CoPs. Refer to the reading list in Appendix B at the end of the book for more information or just search for Etienne on your favorite book order site.
8. Leistner, Mastering Organizational Knowledge Flow.
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