NOTES
1. “The New Conversation: Taking Social Media from Talk to Action,” report by Harvard Business Review Analytic Services, 2010.
2. Gagen MacDonald and APCO Worldwide, “Unleashing the Power of Social Media within Your Organization,” 2012.
3. McKinsey study, “How Social Technologies Are Extending the Organization,” 2011, www.scribd.com/doc/79198468/McKinsey-Enteprise-Web2-0-Studie-2011, accessed May 29, 2012.
4. See www.cognitive-edge.com, accessed May 29, 2012.
5. The initial book I always recommend by Stephen Denning is The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (Oxford: Butterworth-Heinemann, 2000).
6. ToolPool was the key case study discussed in my first book, Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work (Hoboken, NJ: John Wiley & Sons, 2010).
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