Conceptual Design in Context
Think Strategically
Abstract
Involvement in conceptual design requires you to have good strategic awareness and to leverage that awareness in the conceptual design process. Simply put, strategic awareness means being aware of the larger context within which the conceptual design takes place. This chapter discusses some aspects of strategic awareness and thinking and their relevance to conceptual design.
Keywords
Business strategy
Value proposition
User centered design
User research
Teamwork
Involvement in conceptual design requires you to have good strategic awareness and to leverage that awareness in the conceptual design process. What is the meaning of having strategic awareness? Simply put, it ...
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