You don’t close a sale, you open a relationship.1
Arthur H. “Red” Motley was a businessman living in the eastern United States during the Second World War. He was described in The New York Times as “the greatest salesman God ever created.”2 He was a seller, a motivator and a successful publisher who made his fortune growing Parade magazine from a regional novelty to a weekly circulation of more than ten million copies. Red Motley was something of a celebrity among his peers in the publishing business. But he became universally famous for a string of words he pulled together as a motto. He coined a phrase in the 1940s which entrepreneurs, managers and CEOs from every corner of the business world have been quoting ...
Get Composing Music for Games now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
