Foreword
Colin Mayer, Oxford University
Martin Radvan, Mars, Incorporated
Oxford University entered into Mars’ mutuality journey three years ago when Bruno Roche and Jay Jakub together with a team from Mars Catalyst came to the Saïd Business School to give a presentation on what they called the “economics of mutuality.”1 Of course, we had some notion of the innovative management practices in which Mars was engaged but we had no idea of what we were about to hear. The effect was electrifying. People in the business school came away thinking that there was really something of substance that warranted careful and in-depth analysis. So the seeds for what has thus far been a two-year—and is destined to be a many year—collaborative research program ...
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