Chapter 4
Measuring Natural Capital—Making More from Less
Saving our planet, lifting people out of poverty, advancing economic growth . . . these are one and the same fight.
Ban Ki-moon, UN Secretary General
The creation is groaning.
Saul of Tarsus, circa AD 50–63
The earth is what we all have in common.
Wendell Berry
The drive to measure natural capital1 is based upon one simple premise: the earth—despite its capacity for annual renewal—has only limited resources that must be properly valued and managed. In the previous two chapters, we covered how human capital and social capital are related to one another and can be measured in non-monetized ways, bringing value in many different ways, including through their correlation with business performance. ...
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