Contents
Part OneThe Nature of Analytical Competition
1 The Nature of Analytical Competition
Using Analytics to Build a Distinctive Capability
2 What Makes an Analytical Competitor?
Defining the Common Key Attributes of Such Companies
3 Analytics and Business Performance
Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage
4 Competing on Analytics with Internal Processes
Financial, Manufacturing, R&D, and Human Resource Applications
5 Competing on Analytics with External Processes
Customer and Supplier Applications
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