Published by the Harvard Business School Press in hardcover, 1994; in paperback, 1996
Copyright © 1994 by Gary Hamel and C.K. Prahalad
All rights reserved
ISBN: 978-0-87584-716-0
First eBook Edition: March 1996
The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Print Library Materials Z39.49–1984.
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