Communication Technology Update and Fundamentals, 17th Edition

7Multichannel Television Services

Paul Driscoll, Ph.D. & Michel Dupagne, Ph.D.*

* Driscoll is Associate Professor and Vice Dean for Academic Affairs, Department of Journalism and Media Management, University of Miami (Coral Gables, Florida) and Dupagne is Professor in the same department.

Abstract

Consumers are using four methods to receive packages of television channels and/or programming, including cable, satellite, telephone lines, and internet delivery (OTT—Over-the-Top Television). This multichannel video programming distributor (MVPD) market is more competitive than ever, with consumers actively switching from one service to another, as well as subscribing to multiple services at the same time. Overall, the MVPD industry continued ...