Communication Essentials: The Tools You Need to Master Every Type of Professional Interaction

Know Your AUDIENCE

Now that you have defined your communication goal(s), it’s time to start focusing on the next point of the star—your audience. The people in your audience are arguably the most important part of your communication equation because they ultimately decide whether you will achieve your goal. Thus, knowledge about your audience and their likely perception of you and your message should be a primary focus as you develop and deliver your communication.

Many individuals fail to realize this, get lazy, or mistakenly presume they are ...