This book brings together culture and communication beyond borders. It is specifically tailored to address the needs of business professionals working in diverse parts of the world, expatriates, frequent international business travelers, as well as students of international business communication.
As a teacher and a trainer, I have always felt the need for a concise book on intercultural communication rooted in practical aspects and geared toward learning on the job. Though the market is inundated with books on intercultural and cross-cultural communication, most of them are, to put it mildly, intellectual treatises on the theme. I also feel that the Asian viewpoint is missing from most of the textbooks; this book attempts to correct ...
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