Communicating The New: Methods to Shape and Accelerate Innovation

MEET THE CONTRIBUTORS

If this book makes a contribution to how we think about the role of communication in creating The New, it does so with considerable cooperation and inspiration from three groups of pioneers: the practitioners who have been pushing the frontiers for years and who communicate The New every day for a living; the insiders who live the problem of The New from inside their organizations and who have been early adopters of the new communication; and the academics, whose generous conversations have provided useful theoretical frameworks. I have been privileged to listen to, watch, or work alongside these people, and it is their contributions that form the foundation of this book. In my effort to start a robust dialogue around the role of communication, I have been the ear, and they have been the voice.