CHAPTER 19
Learn to Apologize or Pay the Penalty
When you realize you’ve made a mistake, make amends immediately. It’s easier to eat crow while it’s still warm.
If the public can learn anything from politicians, professional athletes, and celebrities, it’s this: When you make a mistake, apologize promptly and sincerely. With an apology, those who love you will forgive you. Without an apology, those who don’t love you will not relent until they track you to the ends of the earth and drain every ounce of energy.
When individuals or organizations refuse to apologize for a mistake, bad judgment, or other offense, they will inevitably pay a penalty in bad PR. Any situation can go viral in a matter ...
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