CHAPTER 4

The Stock Market and You

One of the most frequently asked questions as it pertains to personal finance and financial planning is whether or not the stock market matters, and the answer is that it absolutely does! Whether most people realize it or not they are investors in the stock and bond markets via retirement options; virtually all 401(k) or otherwise constructed retirement funds are almost entirely allocated toward different types of equity (stock) and debt (bond) options. This has become even more true in a post financial crisis environment dominated by low interest rates. In addition to this, many people are looking for ways to put their money to work for them, and investing in the stock market is often seen as a viable option ...

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