Book description
You can launch a new app or website in days by piecing together frameworks and hosting on AWS. Implementation is no longer the problem. But that speed to market just makes it tougher to confirm that your team is actually building the right product.
Ideal for agile teams and lean organizations, this guide includes 11 practical tools to help you collaborate on strategy, user research, and UX. Hundreds of real-world tips help you facilitate productive meetings and create good collaboration habits. Designers, developers, and product owners will learn how to build better products much faster than before.
Topics include:
- Foundations for collaboration and facilitation: Learn how to work better together with your team, stakeholders, and clients
- Project strategy: Help teams align with shared goals and vision
- User research and personas: Identify and understand your users and share that vision with the broader organization
- Journey maps: Build better touchpoints that improve conversion and retention
- Interfaces and prototypes: Rightsize sketches and wireframes so you can test and iterate quickly
Publisher resources
Table of contents
- [ Preface ]
- Part I. Design and Collaboration
-
Part II. Project Strategy
- Chapter 5. The Strategic Landscape
- Chapter 6. Identify Project Goals with Goal Mapping
-
Chapter 7. Identify a Concrete Vision for Success
- How Future-State Envisioning Works
- Activity 1: Generate Issues That Exist in the Current State
- Activity 2: Generate Successes That Exist in the Current State
- Activity 3: Generate Concrete Visions of What People Do in the Ideal Future
- Activity 4: Map Metrics to Future Behaviors
- Vision Focuses the Team on Success, not Features
- Chapter 8. Document and Share Project Goals and Vision
-
Part III. Users
- Chapter 9. Users and User Research
- Chapter 10. Identify Users with the Bull’s-Eye Canvas
- Chapter 11. Explore User Attributes with the Profile Canvas
-
Chapter 12. User Needs and Preferences with the Attribute Grid
- How the Attribute Grid Works
- Activity 1: Generate Attributes to Reveal the Landscape
- Activity 2: Refine Attributes to Remove Noise
- Activity 3: Understand Patterns and Outliers in User Behaviors
- Activity 4: Review to Build Shared Vision with Broader Team and Stakeholders
- The Attribute Grid Lays the Foundation for Personas
-
Chapter 13. Document and Share User Models
- User Models Answer Four Different Questions
- Two Types of User Models: Rationales and Guidelines
- User Models Come in Three Formats
- Three Ways to Communicate User Attributes
- Five Other Things to Include in User Models
- Show Multiple Users Side-by-Side
- Focus on a Single User with One-Sheets
- Share User Models in Other Ways
- Make User Models in the Format You Will Review Them
- User Models Are Powerful Reference Tools
- Part IV. Interactions
-
Part V. Interfaces
- Chapter 17. The Visible and Invisible Parts of an Interface
-
Chapter 18. Design Interfaces with 4-Corners
- How 4-Corners Works
- Activity 1: Identify the Interface User
- Activity 2: Identify the User’s Task
- Activity 3: Identify the Next Step
- Activity 4: Identify the Previous Step
- Activity 5: Identify Interface Content
- Activity 6: Identify Functionality
- 4-Corners for Wireframes, Mockups, and Prototypes
- 4-Corners for More Than Just Screens
- 4-Corners Creates a Shared, Holistic Vision of the Interface
- Chapter 19. Strategies for Sketching Interfaces
- Chapter 20. Choose the Right Interface Model: Wireframes, Comps, or Prototypes
- Part VI. Checks
- [ Index ]
Product information
- Title: Collaborative Product Design
- Author(s):
- Release date: May 2019
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491975039
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